Membership Luncheon, Presented by Matt Shaw with Caliber Realty

Adam Di Frisco is a Digital Marketing Account Lead at Des Moines-based Agency Webspec, with a degree from West Virginia University and deep expertise in Search Engine Optimization. From international e-commerce websites to small local businesses, Adam has consulted with organizations of all sizes to implement successful digital marketing strategies finding success in every corner of the internet. Adam is a frequent guest on industry podcasts and newsletters and is often cited for breaking search engine result page changes and ranking algorithm insights for search engines like Google, Bing and Baidu.

Not the Internet You Grew Up With: Getting Your Business Found Online in 2025
Remember when the internet was full of AOL chat rooms, dancing baby GIFs, and pixelated images? Back then, getting noticed online was as easy as stuffing a few keywords into your website. Fast forward to 2025, and things are a bit more... complicated. That’s where we come in.

Here’s what you’ll walk away with:

• A crash course in paid ads, social media, and organic search that actually makes sense.
• Why your website needs to do more than just exist—it’s your secret weapon in the customer journey.
• The wild ways search engines have leveled up and what they expect from businesses now.
• How AI is changing the game (think smarter strategies, not sci-fi robots).
• Building a digital strategy that turns web online interaction into customers.

Thank you to our Sponsors!
Presenting Sponsor
Matt Shaw with Caliber Realty